The traditional art logistics process involves significant risks, including damage to art, theft, misplacement, loss of records, and much more due to human error. By exploring the potential of blockchain technology, my aim is to reduce the necessity of physically moving artwork while still maintaining complete and secure documentation and preservation of art.
01.Research
Research consisted of conversations with two art archivists and review of blogs and peer-reviewed articles to understand current challenges in art logistics. This combination provided a robust understanding of the vulnerabilities in art logistics, such as communication breakdowns, improper handling, and coordination difficulties that often lead to damage or loss.
I spoke with art curators and archivists Rachel and Kae, both with over three years in the industry. They shared insights on logistical challenges such as understaffing, frequent miscommunication, and the added complexities of outsourcing logistics to third parties. Each institution's unique archival methods also complicate transfers between galleries, further complicating the process.
The Guardian's article on art logistics highlighted challenges like secrecy, outdated practices, and a lack of modern technology. Intense confidentiality among shipping companies and galleries often leads to miscommunication and mishandling of works. Reliance on traditional methods hinders efficiency and security. These findings emphasize the need for innovation in art logistics.
I focused on blockchain technology for secure custody transfers, real-time sensor monitoring, and encrypted document management. I mapped the user flow to design its architecture, wireframed primary screens to integrate these features, and developed a prototype for stakeholder presentations, showcasing the app's capabilities.
The user flow outlines key actions like logging in, monitoring sensor data, and managing artwork documentation. It covers steps for transferring artwork custody, with decision points for verifying ownership and reviewing details. Users can track notifications on artwork status, make updates to documentation, and securely manage custody transfers. The process is streamlined with clear decision points, ensuring smooth navigation through core features like assigning custody and monitoring artwork conditions.
The hi-fidelity wireframes were crafted for the ArtTrack MVP, aimed at showcasing the app’s core functionality for stakeholder pitches. The wireframes cover the onboarding process, including login and sign-up, and flow into primary flows like managing artwork, monitoring sensor data, and accessing notifications. The design focuses on clarity and essential features to ensure a streamlined user experience, providing stakeholders with a clear and impactful presentation of the app's capabilities.
One of the main challenges was integrating blockchain without overwhelming users. By keeping the tech in the background, I ensured simple, user-friendly interactions that reduced cognitive load to prioritize the intentionality of decisions made when handling culturally significant artworks.
The MVP prototype exceeded stakeholder expectations and saved the company time and costs that would have been spent on additional refinement phases. This will allow development to begin earlier than expected, streamlining the project timeline and showcasing my ability to deliver high-impact solutions efficiently.
The next phase involves securing additional funding to transition from the MVP prototype to development. This will enable core features, including blockchain integration, sensor tracking, and enhanced archive management, to deliver a fully functional platform that transforms art logistics across institutions.
