Green Genius Labs had an existing product identity but no digital presence to match the vision they're paving. My role was to translate that identity into a refined, scalable digital design system while setting the foundation for future product rebranding.

I led the entire process from moodboarding and design guideline establishment/digital brand direction to UX design, wireframing, and full web development in Wix Studio. The goal was to preserve what made the brand feel premium and culturally relevant, while introducing clarity, structure, and a visual language built for growth.

Beyond visuals, the build includes a fully integrated CMS for inventory and product management, a geolocation-enabled store locator, and a flexible system for high-end WebGL animations and advanced web interactions. The result is a polished, modular experience that gives the brand room to grow while delivering immediate impact.