Cool Is Dead is a creative brand blending entertainment, fashion, internet nostalgia, and chaotic digital culture. They came in with a bold, maximalist vision, needing a way to build a home to consolidate their millennial community. I took their vibrant, loud, and unapologetically cringe energy and translated it into a structured, scalable site that kept the weirdness intact. I designed the digital identity, site architecture, web design and development on Webflow, and the back-end model to support content, product drops, event ticketing, and the future Web3 Club Penguin revival we'll be building. It’s wacky, true to the brand, functional, and built to grow without losing its original essence.